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Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider

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And when you buy that burger at the restaurant it looks like garbage compared to the commercial
Comment from : @TheJohnny220

Great video!! Glad their beginner and advance videos on a styling food Thanks
Comment from : @josephchan4198

AI is Coming!
Comment from : @dryeminswe8860

Very cool but also very useless since this is the exact reason i dont care for food ads because the food never looks like the ad in real live
Comment from : @OfficialMa1201

bro now we have Ai
Comment from : @codmastersdirt

Isn’t this false advertisement
Comment from : @Isaiahwattsfromva

almost 20 years ago , i had to pick up a few boxes with my semi truck and deliver them to a very strange place while unloading the boxes it became clear it was a studio that films commercials the guy i met that day showed me how it all works i used to be a truckdriver and i loved to snoop around , i've been in so many factories etc but that was one of the most special deliveries i had ever done i'm now a breakdown/maintenance technician in a chocolate factory
Comment from : @nyftn

I need this ads in yt
Comment from : @sreachgeo5359

All this work for someone to skip
Comment from : @DaBeast3m0

They should just hire Corridor Digital and do it all in Houdini lol
Comment from : @TayMcKenzieNZ

I hope AI does not take away this fun sort of production
Comment from : @LouiLouiLouiBout

if it feels like CGI, you might as well do it in CGI, because what it the point
Comment from : @xl000

Why do people PAY such amounts??brWhen Indonesian guy can do the same result for 20,000 bucks 😤😤
Comment from : @MarcelGomez-e3l

But these commercials don’t really look like they cost any more than the super low budget, often $0 ads shot in a dorm room or whatever Most of the robots are not needed You can drop and toss food with your hands
Comment from : @Christopherjoe

people aren't stupid once they deceived they avoid that brand problems? it's matter of lack of choices nowadays
Comment from : @mrhoho

so they actually admit to false advertising
Comment from : @PhillipTaylor-v5y

Now, imagine if they found cheaper ways to advertise what customers REALLY get, and used that commercial money to pay the workers higher wages What a stupid idea, right?
Comment from : @senam23

This is why I’m always disappointed at the fast food places- it doesn’t look like the commercials 😂
Comment from : @veronicamonell7263

I've seen people do this on TikTok and Instagram with significantly less equipment
Comment from : @DerekForde

What do they do with the food after they're done with it? Is it a waste? Because if so, it's better to work with fake food
Comment from : @daniellelawman9724

How do these kinds of businesses even start?
Comment from : @koberburwa

WHY NO CGI ???
Comment from : @pillepolle3122

It would be so much more efficient if machines made my fast food instead of humans At least machines understand English and don’t get my order wrong
Comment from : @averyjames4623

What a massive waste of food
Comment from : @jenm1

This is the perfect example of false advertisement & it doesn’t just end with fast food commercials It’s all one big fat lie!
Comment from : @WaynesPokeWorld

So why? No real reason here
Comment from : @yoyme_blumenfeld

How is this guy not in prison for contributing to false advertising
Comment from : @catpapadopoulos4423

If you paid these fools 100k for a commercial that could be done in 3D I don't want to eat at your restaurant
Comment from : @johnames6430

imagine being so dumb as to spend that much on a commercial when you can make it in 3D
Comment from : @johnames6430

mediocre at best
Comment from : @younglust-l6j

No wonder my food never looks like the end product
Comment from : @MikiCab1

AI will bring a lot of bad things, but damn, finally it will take business as this one out of the marketbrSo much food and money waste for nothing useful
Comment from : @bobobububu

this reminds me of catfishing lol
Comment from : @GrowWithConrad

$100,000 budget for a food ad, this ladies and gentleman is why the $10 burger you get at the drive through can never look as good 😆
Comment from : @mohamedabdelbaki3784

the fake food maker
Comment from : @flora7684

do people realize they filmed this "pitch" just to have a chance to work with Burger King on ads in the futurebrthe advertisement industry is brutal, you might spend hours to days of work, get rejected, and end up with nothing
Comment from : @hightidesed

This is one of those industries that AI will take over
Comment from : @stevenpike7857

This is one of those industries that AI is going to destroy
Comment from : @stevenpike7857

how food commercials lie to you
Comment from : @georgepht

You could add realism to the shot by showing disgruntled workers spitting on the burgers
Comment from : @justinspencer4472

"its all real - faking is harder" as he paints the grill lines onto a burger
Comment from : @supremebuffalo6322

I cook all my own food Fast food companies can eat b#$(/b
Comment from : @ZazeLove

3D Artists 👀
Comment from : @doncorleone3773

Exactly i see this "perfect burger" i went to get one and i got totaly shit when i start complain noone cares this is art of lying nothing more, and they earn tons of money via laying to all of us :D
Comment from : @MrSujny

So the burgers and sodas are the stars/actors of these shows if you think about it
Comment from : @groundhog-plays

Ai gonna get this guys out of business by 2028
Comment from : @maxcomperatore

now I know why the real product I buy is never as good as I see in the pictures
Comment from : @oldienewie

Why did't this commercials lable as fraud and 🤥
Comment from : @sarwar266

It's a sad example of the constant lies we have to endure from corporations The constant coporate deception is exhausting and depressing
Comment from : @markstanding8538

6:48 That spooked me a bit I thought my double-vision had worsened lol
Comment from : @dominiccruz7469

Just Use blender 😂😂😂😂😂
Comment from : @karimgobara1475

If only they would spend that money on higher quality ingredients and better choices for the environment and people creating the food
Comment from : @ferryvantichelen6521

How women prepare themselves for their Tinder profile pics
Comment from : @cosaosa2855

today AI MAKES IT BETTER AND CHEAPER AND FASTER : )
Comment from : @Beyond_The_Frame-x2y

Just by watching, i ordered mcdonalds burger
Comment from : @lofitazo

Seems like something AI will replace in a couple of years
Comment from : @giacomotognoni9865

"faking makes things harder"
Comment from : @isaacchege5444

But this is pretty evilbrThe food NEVER looks like it does in the commercials
Comment from : @Jeff-cn9up

The food is as fake as the adverts Ultra processed generation is here 🫤
Comment from : @fastemx

Keegan Evan’s photo rn 👀👁️👄👁️
Comment from : @ToucanzGaming

HOW TO MAKE SHIT LOOK APPETIZING!
Comment from : @pattayaguideorg

These guys seem awesome
Comment from : @gabadiamond

Lol we don't buy food bc they were tossed in the air, we eat them bc we are hungry No one and I mean no one goes to BK expecting anything to look like thosebrbrWe aren't stupid, we know exactly who's making it, usually underpaid unhappy workers who don't care
Comment from : @MagikFingers420

OR (and this is for the people in the comments section complaining) you could just stop buying junk food and make your own nutritious meals
Comment from : @bubbacalling

All this ad spend and it’s no wonder why a crappy burger combo meal costs $15
Comment from : @WetMagic

These fast food companies spend so much on advertising Yet they cannot pay their employees more How messed up
Comment from : @sarahkelly6375

I feel like it should be illegal to not show the actual product in a commercial This is blatant false advertisement
Comment from : @countergoose5313

The McDonalds commercials are a lie!
Comment from : @Elahv6289

That Matthew Huber looks a lot like Jeff Goldblum I mean this as the highest possible compliment
Comment from : @BelieveInUrself93

I went to Bk today and saw that a double cheeseburger is $649 and drove away
Comment from : @joshuabrunk6672

Such waste to film lies Stop buying from companies that lie and misrepresent their products Its junk anyway
Comment from : @deusvult7947

You know they have to lie about the quality or there wouldn't be any customers 😅
Comment from : @joefox9765

As much as I hate seeing fake food you'll never see in the actual restaurant, I can't help but feel like this job would be so much fun and inventive
Comment from : @knownothing111

I'm in my 50's and have never had a job I really enjoy or am passionate about Now being a food stylist wouldn't be for me either but even now I'm still surprised about the variety of jobs out there that you never hear about or even would think of off the top of your head I'm probably like a lot of people, you apply for a job and just choose the best of the uninspiring options available to you
Comment from : @mikepatton8691

Freaking dumb if really spending 100s of 1000s on food commercials instead of feeding people 100s of 1000s of meals
Comment from : @bobbq8380

Somebody should just make commercials of the actual food that is served in these places and not same ideal made up version
Comment from : @kudorgyozo

I don't usually watch an ad I listen to it Ads that are only music are pointless
Comment from :

Did they get Burger King as a client?? :O
Comment from : @RebekahWhiteway

Everything is a lie
Comment from : @chrismlone

The best part is you will NEVER get any of those products looking that good in real life, not even one time in a million🤣🤣🤣
Comment from : @Konghammer1

More proof that everything you see on TV is fake Everything Those crap companies couldn't even make a real burger that looks as "good" as they paid this guy to make it look while faking it Everything is fake
Comment from : @ichiwo1526

Food advertising is so effective that this documentary containing brief shots of coke on the side made me want it jump up and buy some even though I cut it out for health reasons
Comment from : @joshuaridgway3230